Season 7 | Episode 3
Ways that Cannabis and Web3 Can Come Together
Robert Lund, Co-Founder and Chief Creative Officer at Studio TBD, discusses their decision to make their cannabis company Web3 native from its inception. He also shares the biggest opportunity that media agencies have in supporting crypto and Web3 companies.
Brave pick of the week
This week's Brave Pick of the Week is NordPass. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- Navigating advertising regulations while marketing a cannabis company
- How the War on Drugs has impacted how cannabis is produced
- How advertising differs in Sweden (where Robert has spent most of his career)
- Why strategic communications is the biggest talent gap in Web3
The amazing cast and crew:
Robert Lund - Co-Founder and Chief Creative Officer at Studio TBDRobert Lund is the Co-Founder and Chief Creative Officer at Studio TBD. With a background in advertising, branding, creative development and design strategy, Robert has been leading creative endeavors and departments at some of the most prominent agencies in the creative industry in both Europe and the US.
About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.