Season 7 | Episode 2
Increasing Ad Efficiency and Performance of Your Advertising Strategy
Will Haire, Co-Founder of BellaVix, shares the tactics they’re currently employing to help their brands scale on marketplaces like Amazon, including the step-by-step process they used that landed them being featured by Amazon as one of the best launches on their platform to date!
In this episode of The Brave Marketer Podcast, we discuss:
- How their advertising strategies have changed since the market dip (more focus on profitability and operational efficiencies)
- Ways they’re leveraging influencers and viral content to unlock TikTok as an advertising channel
- Limitations and opportunities of Chat GTP for e-commerce marketers
The amazing cast and crew:
Will Haire - Co-Founder of BellaVixWill Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.
About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.