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Season 7 | Episode 1
How Polygon is Building Community to Decentralize Their Brand
Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, discusses how they approached their recent rebrand. This process forced their team to critically review how they articulated their brand ethos to the right audiences, both now and in the future. She also shares the role the community will play in their ongoing effort to decentralize their brand.
Brave pick of the week
This week's Brave Pick of the Week is Swarovski. Check out their website here.
Show Notes
In this episode of The Brave Marketer Podcast, we discuss:
- What Web2 and Web3 marketers can learn from each other
- Marketing in a downturn and getting scrappy with emerging technologies like AI
- How to find and target the right communities based on who you’re serving
- Decentralizing your own brand values and identity
Guest List
The amazing cast and crew:
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Jennifer Kattula - Senior Vice President of Marketing at Polygon Labs
Jennifer Kattula is the Senior Vice President of Marketing at Polygon. She oversees all aspects of their marketing: brand, community, PR, digital, and more.
She’s a marketing executive with over 20 years of experience at explosive-growth Web2 and Web3 organizations and is passionate about the infinite positive impact that Web3 will have for people, communities, and businesses around the world.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
