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Season 6 | Episode 9

The Urgency for Brands to Adopt Emerging Technology

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don’t embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment.

Brave pick of the week

This week's Brave Pick of the Week is Northwestern University. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Why Web3 is permissionless and what this means for brands
  • What traits make a game successful in the metaverse
  • The most common mistakes web2 brands are making when entering the metaverse
  • Educational resources for learning about Web3

Guest List

The amazing cast and crew:

  • Thomas Webb - Founder of Worldwide Webb 3

    Thomas Webb is a contemporary artist, hacker, video game developer, TEDx speaker. His art has been featured in a collection curated by Hans Ulrich Obrist and was later nominated for a Webby Award. Right now, he’s building the leading MMORPG on the blockchain, using web3 technology to create a completely unique gaming experience.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


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