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Season 6 | Episode 7

From a 2D to 3D Internet: How Marketing Strategies Must Shift

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.

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Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively
  • Why it’s not enough to say your product will make you consumer happy anymore – your advertisement itself needs to create a joyful experience
  • Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more
  • How he wrote his latest book in 5 days using AI (ChatGPT)
  • Creating brand experiences to effectively engage with Generation Alpha

Guest List

The amazing cast and crew:

  • Mark van Rijmenam - Strategic Futurist and Founder of the Digital Futures Institute

    Dr Mark van Rijmenam is The Digital Speaker. He is a leading future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. He is the founder of the Digital Futures Institute, with a mission to ensure a fair digital future for everyone. Van Rijmenam is an international keynote speaker, and 4x author.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

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