Season 6 | Episode 6
How Marketers Can Convert The Masses to Web3
Quinn Campbell, VP of Growth at Sky Mavis, discusses how they’re working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user.
Brave pick of the week
This week's Brave Pick of the Week is CLOAKED. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- The future of Web3 growth tech and resources for your marketing tech stack
- Advertising payment models: making things people want to buy
- Why a bear market is a beautiful thing!
- The biggest existential question in Web3: how do we convert the masses?
The amazing cast and crew:
Quinn Campbell - VP of Growth at Sky MavisQuinn Campbell is the VP of Growth at Sky Mavis, which is a web3 tech company, NFT games publisher, and the developer of Axie Infinity. During his time in web3, Quinn has: negotiated Google Play’s first-ever approval for a blockchain-linked & NFT-integrated game, shipped the industry’s largest web3 creator program, developed Sky Mavis’s conversion rate optimization squad and more!
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.