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Season 6 | Episode 4

Why Marketers Need to Make Blockchain Invisible

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects.

Brave pick of the week

This week's Brave Pick of the Week is CapitalOneShopping. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok)
  • Gaming in the metaverse and how the experience is (and is not) changing for players
  • Mental health in Web3 and gaming: why the problem is only getting bigger and the role leaders and companies should play

Guest List

The amazing cast and crew:

  • Jon Hook - CMO at PlayEmber

    Jon Hook is the CMO at PlayEmber - a creator monetisation platform to help games studios, brands, web3 artists and NFT collections monetise their products and services.

    Previously he was CEO at BoomBit Group, CRO at Homa Games, and the co-founder of Odyssey Mobile

    Jon is also an active angel investor in the gaming sector with investments covering mobile games studios, Web3 games and platforms, gaming tech.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


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