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Season 6 | Episode 3
Privacy First Marketing
Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences.
Show Notes
In this episode of The Brave Marketer Podcast, we discuss:
- How to balance advertising quality and returns from your ads while still protecting privacy
- The intersection of crypto and privacy and how Skiff fits
- How market changes are impacting marketers, including marketing in Web3 channels
- Predictions for when crypto will finally displace major markets and infrastructure
Guest List
The amazing cast and crew:
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Andrew Milich - CEO of Skiff
Andrew Milich is the CEO and Co-founder of Skiff. Andrew grew up in New York City and graduated from Stanford University as the Henry Ford II Scholar. After spending years programming in security and autonomous vehicles - and spending time working around the world - Andrew founded Skiff. Skiff’s email and collaboration products are an end-to-end encrypted, privacy-first workspace, enabling people around the world to communicate and collaborate more freely and effectively.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
