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Season 6 | Episode 2

Dentsu: What Holds Brands Back From Jumping Into Web3

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn’t the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value.

Brave pick of the week

This week's Brave Pick of the Week is LIDO. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Trade offs marketers are making when choosing to experiment in the Metaverse
  • Battling red tape and governance when getting your brand into Web3, and the value of getting finance and legal team on board from the get-go
  • How to onboard the masses to Web3 and what’s being built now to increase mainstream adoption of blockchain technologies
  • Future predictions for the metaverse and how this will impact marketers

Guest List

The amazing cast and crew:

  • Michael Liu - SVP, Head of Innovation at Dentsu Media

    Recently Michael has been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via Web3 concepts and applications.
  • Kevin Villatoro - Partnerships at Dentsu

    Kevin works closely with other agencies to drive awareness of gaming, web3, and other future looking media channels. In his spare time he co-founded Satoshi’s Index and has sold hundreds of NFTs.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


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