Back to episodes

Season 6 | Episode 2

Dentsu: What Holds Brands Back From Jumping Into Web3

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn’t the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value.

Brave pick of the week

This week's Brave Pick of the Week is LIDO. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Trade offs marketers are making when choosing to experiment in the Metaverse
  • Battling red tape and governance when getting your brand into Web3, and the value of getting finance and legal team on board from the get-go
  • How to onboard the masses to Web3 and what’s being built now to increase mainstream adoption of blockchain technologies
  • Future predictions for the metaverse and how this will impact marketers

Guest List

The amazing cast and crew:

  • Michael Liu - SVP, Head of Innovation at Dentsu Media

    Recently Michael has been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via Web3 concepts and applications.
  • Kevin Villatoro - Partnerships at Dentsu

    Kevin works closely with other agencies to drive awareness of gaming, web3, and other future looking media channels. In his spare time he co-founded Satoshi’s Index and has sold hundreds of NFTs.

Subscribe and stream on all the platforms below

About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

close
close

Almost there…

You’re just 60 seconds away from the best privacy online

If your download didn’t start automatically, .

  1. Download Brave

    Click “Save” in the window that pops up, and wait for the download to complete.

    Wait for the download to complete (you may need to click “Save” in a window that pops up).

  2. Run the installer

    Click the downloaded file at the bottom left of your screen, and follow the instructions to install Brave.

    Click the downloaded file at the top right of your screen, and follow the instructions to install Brave.

    Click the downloaded file, and follow the instructions to install Brave.

  3. Import settings

    During setup, import bookmarks, extensions, & passwords from your old browser.

Need help?

Get better privacy. Everywhere!

Download Brave mobile for privacy on the go.

Download QR code
Brave logo Click this file to install Brave
Click this file to install Brave Brave logo