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Season 6 | Episode 15
Decentraland Offers Brands Creative Freedom and Limitless Possibilities
Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she’s seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics.
Show Notes
In this episode of The Brave Marketer Podcast, we discuss:
- Metaverse Fashion Week and the role that art plays in Decentraland
- Best practices for marketing metaverse events and driving traffic from your existing audience to your Web3 activation
- Doritos Case Study: How they built and marketed a 3D immersive experience for this year’s Super Bowl brand activation
- How brands have complete freedom creativity when renting or buying virtual land and how to get started
Guest List
The amazing cast and crew:
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Marja Konttinen - Marketing Director of Decentraland Foundation
Marja Konttinen is the Marketing Director of Decentraland Foundation, the first fully decentralized virtual world that is built, governed, and owned by its users. She has a background in video games marketing, global digital advertising and brand marketing. She is passionate about the metaverse, community co-creation, and social-driven gaming and edutainment.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
