Season 6 | Episode 10
The Importance of Privacy in the Metaverse
Arjun Bhatnagar, CEO and Abhijay Bhatnagar, Chief Product Officer at Cloaked discuss the role privacy will play in the evolution of the Internet and the transition to Web3. They also share the reasoning behind their surprising decision to build Cloaked off the blockchain.
In this episode of The Brave Marketer Podcast, we discuss:
- Why a consumer-first approach to privacy so important
- How advertising is changing in a cookieless world
- Influencer marketing and the impact of celebrity endorsement trends on marketers
The amazing cast and crew:
Arjun Bhatnagar / Abhijay Bhatnagar - CEO / Chief Product Officer of Cloaked
Arjun Bhatnagar is the CEO of Cloaked – a consumer-first privacy startup dedicated to bringing humanity to the internet. At 26, Arjun has successfully started two companies, taught coding at MIT, been a partner at a venture firm, and founded a non-profit dedicated to bringing education to underserved communities. He knows 15 coding languages and has been featured in a range of publications including TechCrunch, Fast Company, Forbes, CNBC and more.
Abhijay Bhatnagar is the Chief Product Officer of Cloaked where he guides technical innovation and product development as a self-proclaimed “techno geek.” Before turning 23, Abhijay began a prestigious career as the youngest person ever hired at MITRE, co-founded two companies and has played an active role in launching socially responsible initiatives. After attending Berkeley, he went on to pursue his passion for consumer privacy when he co-founded Cloaked with his brother, raising $25 million in series A funding.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.