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Season 5 | Episode 9
Collaborating with Creators to Solve Marketers’ Most Pressing Challenge
Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability.
Brave pick of the week
This week's Brave Pick of the Week is Polkadot. Check out their website here.
Show Notes
In this episode of The Brave Marketer Podcast, we discuss:
- What brand marketers can learn from the “race to space”
- How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target audience
- Why the ability to lean into future technologies starts with education and awareness
- Ways to track ROI and specific metrics for evaluating the success of campaigns
Guest List
The amazing cast and crew:
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Lisa Marie Paul - Head of Content and Partnerships at Talenthouse AG
Lisa Marie, Head of Content and Partnerships at Talenthouse AG, is focused on leading dynamic teams to build out world-class strategies, authentic content for diverse audiences and driving revenue from partnerships. Plus, advocating and campaigning for equality and diversity within the workplace, mentoring women across the creative industry and acting as a vocal voice for leading, socially-focused businesses.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
