Season 5 | Episode 8
Adjusting to the Complexities of Web3 Marketing
Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics.
Brave pick of the week
This week's Brave Pick of the Week is Popcorn. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- The shift away from Big Tech monopolizing how we can extract value from consumer data
- Importance of marketing team building strong working relationships across product and compliance departments
- The shift to building community as a tactic for mainstream user adoption
The amazing cast and crew:
Stacy Wakefield - VP of Marketing at DelphiaStacy Wakefield is the VP of Marketing at Delphia, an investment platform that lets you invest your money and your data. Stacy has spent her whole career in digital marketing primarily in Fintech at brands like Credit Karma, Credit Sesame and SoFi. Stacy’s biggest new marketing challenge is building a web3 brand at Delphia and learning about the exciting and mysterious world of crypto.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.