[00:00:00] Donny: Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation in massive growth for some of the most beloved brands. This season, we’re getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands.

[00:00:20] As always, we’ll discuss the most pressing challenges and opportunities facing our industry. While uncovering the brave marketing moments that have led these marketers to where they are today, hosted by Brave Software and me, Donny Dvorin.

[00:00:38] Patrick: You’re listening to a new episode of The Brave Marketer Podcast and we’re switching things up this week. My name is Patrick Rice. I’m the senior global Director of advertising at Brave and I’m taking over the. I had the opportunity to chat with Kate Brady from PepsiCo. She’s a seasoned marketing veteran with over 20 years media and marketing experience, who now leads NextGen D to see [00:01:00] consumer experience and direct digital marketing capabilities.

[00:01:03] Kate’s team is responsible for creating value in enabling consumer centricity through current and next generation platforms. A key part of this work is driven through establishment of PepsiCo’s Web three and Metaverse Center of Enable. Prior to this role, Kate worked across PepsiCo’s global portfolio brands, driving media strategy, investment innovation, and partnership development.

[00:01:24] You’re gonna love this episode because we discussed why marketers need to examine the value exchange they’re offering their consumers, and how to get smarter and more consumer centric. How mainstream brands like PepsiCo and other examples like Starbucks and Walmart are utilizing web three technologies like NFTs and the Metaverse to increase loyalty.

[00:01:43] And the removal of third party trackers and moving towards a private internet while still owning the communication with your audience. But before we hop into today’s episode, I wanted to highlight our brave pick of the week. Every episode we choose a brand that has run an ad campaign across Brave’s privacy preserving ad [00:02:00] platform in this week that’s Chipotle.

[00:02:02] Chipotle ran a sponsored image ad on Brave to promote their new garlic stake bowl. The sponsored image is an awareness driving tactic designed to. A large audience of engaged brave users with immersive, and in this case, delicious brand imagery. We love having mainstream brands like Chipotle on the Brave Ads platform.

[00:02:20] And now for this week’s episode of The Brave Marketer,

[00:02:24] Kate, welcome to the Brave Marketer Podcast. It’s

[00:02:35] Kate: great to have you. Thanks so much for having me. I’m really thrilled to be.

[00:02:38] Patrick: Awesome. So I wanna start out with getting into kind of your, new role at PepsiCo and if you wanna describe that briefly, what’s that about for you?

[00:02:47] And then what’s the most exciting thing your new group is focusing on at this moment? Yeah,

[00:02:52] Kate: happy to share. As you mentioned, I’m in a brand new role. I think I’m officially a month in to this new team, and it’s a brand new [00:03:00] team within the organization. We now sit in our strategy and transformation sector, so I’ve actually taken this.

[00:03:06] Step out of marketing into this new division, and I’m part of our next generation D two C team and I am leading consumer experience, engagement and activation within this new group. And so a major component of that is actually standing up this new web three center of enablement as we’re calling it.

[00:03:24] Within this new team and it’s really helping us build a new team for this new space that we think can unlock a tremendous amount of growth in the future for PepsiCo for years to come. And as a part of that, you know, I think what’s exciting about that is just, starting fresh, is really being able to build something from scratch.

[00:03:41] And so, Prior to this role, I also led our, global media innovation team within the marketing organization. And it was a time where I was able to build a team from scratch and really develop what our agenda was. And I love that I get that same opportunity here. It comes with its own challenges because, you know, starting from scratch means you don’t have to real [00:04:00] a big team to lean on and to help support you there.

[00:04:02] So we’re very scrappy in what we’re trying to do. I do have some agencies that we’ve tapped to help really. You know, get the progress going, but it’s really exciting to be able to build something brand new that we do know will have such a tremendous impact on such a massive organization like ours.

[00:04:18] Patrick: That’s awesome. Thanks for sharing that. One of the things that we always do on this podcast is ask our guests about their brave marketing moment. So if you can identify an area that took some real bravery on your side to get through a challenge, whether it’s with specific strategies or tactics, we’d love to hear from you on that aspect of your business.

[00:04:38] Kate: Yeah, sure. I think what I would love to talk about is one of my favorite just marketing examples that I’ve been able to execute in the past and I think it took some bravery to get it to life. And you know, I’ve been doing marketing for 20 plus years now, and I’ve been with PepsiCo for, well over a decade.

[00:04:53] And I would say about five, five years ago, one of the brands I was focused on was the Mountain Dew brand. Such [00:05:00] amazing, powerhouse brand. And, I’ve always had a real passion and focus on the consumer engagement space and innovation and technology, and being able to leverage that to drive impact with our consumers and our fans.

[00:05:12] So I would say about five years ago, maybe six at this time, we were developing our plans for the next year, our AOPs, we call them. And this opportunity came where we could partner with, a program. You know, big at this time, but it was also maybe a little bit challenging to get alignment on, and that was the Walking Dead.

[00:05:32] And I, you know, I think it was brave because we were aligning a beverage brand from pretty conservative risk averse company to a very mature audience rated post apocalyptic drama about zombies, which at first glance may not have been the best connection. But what we both had in common was this, you know, rabid fan.

[00:05:51] And we’ve built this amazing community that we, affectionately call our donation over the years, and then they’re passionate about our brands. [00:06:00] Similarly, the way that we see the Walking Dead fans be as passionate about that program, at least at that time. So we found a lot of commonalities there. And this was prior to the rampant, streaming cord cutting surge that we’ve seen over the past few years.

[00:06:13] But the media landscape was already starting to become increasingly fragmented and DVRing and commercial skipping was running rampant. And so I’m still really proud about this campaign because what we were to accomplish and, establish was do as a really tech forward brand in this space. And so we built this campaign.

[00:06:32] It ran over eight weeks. During that time, we had built these Walking Dead and do custom labels that were featured on three of our 20 ounce packages. Our Diet, our regular, and our Pitch Black in markets. The experience that we built required you to actually download an app that we developed with a great tech partner that each week of this campaign during this timeframe, When you scanned the label of our due bottle, so it, had image recognition [00:07:00] technology, it would unlock an AR experience and then ar experience unlocked a new walker or a zombie if you’re not familiar with, the Walking Dead and you could interact with.

[00:07:09] That a walker in a real life setting. So you could, through your phone, take pictures, you could take videos, you could share that, and the videos had some pretty creepy sound effects associated with it as well. But it encouraged social sharing that included our due branding and kept us as a part of the narrative and so we drove awareness of this app and experienced both through Instore signage, but also we created a custom co.

[00:07:31] And we developed this commercial with the Walking Dead producers that had a short tune in, that was also associated with it, that had a call to action to then, you know, tune into the commercial itself. And that commercial, not only educated the consumers or the audiences, it also unlocked through a sonic queue, another unique walker that like wouldn’t go with your experience.

[00:07:52] And so this was a brilliant way that enticed people to actually actively tune into your commercial. When we knew at this point, people [00:08:00] were actively trying to avoid commercials and tuning out, and it also encouraged people to go in week after week to get a new 20 ounce to buy in. And, you know, of course we gamified this whole play so that those who collected a certain number of walkers were able to unlock even more.

[00:08:14] And this campaign, it really was amazing and it checked all of the box. That I love it delivered, you know, an extremely engaging experience to a difficult to reach audience. It provided them with a tool to continue engaging with our brand through this participation with the app, and seeking out our advertising, seeking out, you know, our bottles in the stores.

[00:08:32] But at the same time, it took a lot of convincing that placing these zombies or walkers on our packaging was not gonna do harm to. The brand that it was not going to offend our consumer bases. I’m really glad that it turned out to be such a shining success for us and I think a really great case study of how to drive and leverage technology to move forward and to really just elevate your brand.

[00:08:55] But it was something that I think took a lot of bravery and putting my neck out on the line to say [00:09:00] like, This is really important, but it’s really awesome trust in me, like trust in our gut that this is gonna work. And so I’m really glad it.

[00:09:07] Patrick: That’s such a good example and seasonally appropriate too, right around Halloween this time of year, true , but also really foresightful or kind of even early as it comes to spanning online and, you know, broadcast or linear TV experiences into the real world with the scan code and the, essentially the augmented reality walker.

[00:09:27] How do you think that’s going to evolve as you focus on Web three and bring PepsiCo into this new even more experiential web that enables more offline experiences, whether it’s through NFTs or VR headsets where you’re engaging in metaverses and things like that. How is Web three going to improve that or potentially unlock new opportunities for community building loyalty and other things that keep people engaged?

[00:09:55] Kate: Yeah. know, you’re spot on that, you know, I think that that was a great starter and [00:10:00] kind of really drove me down that path of where I think, you know, this new technology can unlock and especially as we think about Web three and all bridging that physical and digital world and what we can do for metaverse experiences and then hopefully what, you know, web three enabled metaverse experiences.

[00:10:14] We see Web three as just a really great opportunity to help deliver against our, business goals. But we also recognize that there’s things that we need to figure out and that we have some hypothesis of like what we think it can do, but there’s some common questions that we wanna answer, and so we’re going through a very immersive.

[00:10:30] Pilot process, proof of concept process to help understand that. And so we’ve got, would say like five key questions that we’re trying to solve for as we go through this pilot process. You know, starting with that first question, we recognize and realize that. We’re a food and beverage company, but food and beverage companies really can’t rely on that standard utility offering in this new space.

[00:10:51] But there has to be some sort of value exchange because we want to come into this as a community first initiative. And we do know that this is such an amazing way to build communities. So [00:11:00] we’re exploring, you know, what is the value exchange that’s really going to be sticky with these new web three consumers and communities that are gonna you.

[00:11:08] Provide that value that make people want to come and be part of us. We’ve also seen, you know, that some of the massive brands in the space have really solidified their clout by associating with, you know, established companies. Because again, it’s community first. The last thing we wanna do is come in with like this brand first focus.

[00:11:27] And we’ve seen that work really well with like Board API Club and Adidas is partnership and how Nike acquired artifact. And it really gives them some just really fast established credibility. So we’re also exploring like, what are the right communities that we wanna associate with that help us do this better and make it right, and make us,seem . Authentic feel, you know, that we’re taking those right steps so that we don’t be seen coming in, in the wrong approach.

[00:11:53] You know, the next thing that we see is a huge, huge unlock for us is, you know, we see that Google is now delayed [00:12:00] again, the deprecation of third party cookies, but we know it’s gonna happen. And we also understand that the value of having our own data sets our own zero first party data sets is so much more powerful than anything else we could have.

[00:12:12] So, Knowing, you know, the open, transparent blockchain and, being able to, connect to wallets and how do we acquire more zero first party data in this space to really help us have those, build those relationships and build those ongoing communications with the consumers.

[00:12:29] Patrick: That’s a really important point just to comment on that.

[00:12:32] We couldn’t agree more. At Brave. Our perspective is a user first private internet, and that means third party tags and trackers don’t work across our browser and you know, our other products including search. What we do is we encourage our partners to really rely on first party or zero party data sets.

[00:12:49] I like the way you phrased that, and we help them set that up if they’re unfamiliar with it, or at least we provide some guidance, but that truly is kind of the future in the post cookie world. [00:13:00] It’s who’s your audience? How can you own that communication with them? So it’s really important and great to see that you’re focusing on that as part of this kind of next gen focus.

[00:13:10] Kate: Yeah, I would say it’s truly our primary focus, even though I think it’s third on my list of questions I’m coming through. Yeah. I do think we appreciate that it’s putting the power back into the consumers of owning their data and really choosing who they wanna participate with it. And we just hope that we can provide that right value that makes you wanna participate with us as in our portfolio of brands, because we know that there’s so much that we can offer these different communi.

[00:13:32] You know, beyond that we see the news and the, you know, watching like Crypto Slams Tracker and how some brands are making huge profits out of this space and you know, the NBA top shot collection, you know, generating over a billion dollars of revenue, you know, This is a completely new profit stream potentially for us.

[00:13:50] And so if we can work through, the regulation challenges that we see right now, security challenges, things like that, are there ways that we can unlock web three to [00:14:00] provide new product offerings for us that are. Future initiatives that we can generate incremental revenue on beyond our traditional product set.

[00:14:08] We also see that as potentially like the revenue that we generate, could that become a flywheel effect for our, a future a and m effort so that it’s self-funding these things moving forward. And so that’s a really exciting, and interesting opportunity that we see that could happen. And that, you know, I think is admittedly probably the biggest challenge that we’re gonna face is a big corporate entity that we are.

[00:14:27] But longer . Term, you know, it’s hopefully something that we can realize. And then I would say the last thing that we’ve been focused on within this Web three space is that it’s nascent. There’s a lot of things that are, you know, still in that web two or web 2.5 area. So like how do we leverage or tap into some of those existing elements as we approach this new, technology and onboard our brands and onboard our, marketers to really succeed in this space.

[00:14:54] So like what can we do to help accelerate those efforts, leveraging some of the existing technology as we transition our [00:15:00] approach?

[00:15:00] Patrick: Yeah, absolutely. and we’re starting to see this across the industry, especially in D to C with Starbucks announcing their Odyssey loyalty program, which is essentially, yeah, an NFT program.

[00:15:10] So they’re building that on top of Polygon. But what’s important I think about that, is the reducing the barrier to entry for people, for like normal people that are web two that don’t have wallet hundred ft. It’s like, Hey, you can get an NFT from Starbucks with a credit card. That unlocks some kind of experience and some kind of value.

[00:15:31] And to your point about monetizing other types of products or experiences that you wouldn’t typically get. Web three certainly enables that. And then just one other recent example was, Walmart last week announcing their Walmart land, Roblox . Metaverse. So you’re starting to see bigger bets by brands just kind of having a presence or even using the technology as like the underlying technology to facilitate loyalty.

[00:15:57] Yeah. And so yeah, to see you starting this [00:16:00] division within . PepsiCo. Is a really big indicator of how important this is for D to C and, and probably even more broadly than that. I

[00:16:07] Kate: love the Starbucks example that you brought up because I do think, you know, a lot of the challenges that we’re facing even internally is just educating the consumer base.

[00:16:15] And I think that Starbucks has the ability with such a massive loyalty program alreadyTo help onboard people that might not be so comfortable. and you mentioned the NFTs, but when you read all of the materials about what they’re producing, nothing actually says NFT at all, is about digital collectibles, which I feel like, you know, the novice consumer can get their head around a little bit easier and cleaner than someone who may be a little bit more immersed in the space.

[00:16:39] And so I think that’s a good insight to learn from is we’re trying, you know, PepsiCo, we speak to. Billions of people across the globe. So how do we make sure that we’re bringing people on so that they’re comfortable and that they don’t feel like they have to be so immersed in the space to be able to participate with what we’re doing.

[00:16:54] Patrick: Definitely. So how are you returning to real life marketing and experiential, [00:17:00] strategies or

[00:17:00] Kate: events? Yeah, I actually have a great example of something that we just did over the summer that I think brings us to life and really demonstrates how Web Three can provide such more immersive, engaging experiences.

[00:17:11] and so one of those most more recent examples of what we just did and really delivered on that consumer centric approach that we try and strive for in PepsiCo is we had the first ever. eSports watch party, that was organized in collaboration with our agency, N Y X L, Call of Duty and de Land during July 14th through the 17th.

[00:17:30] We hosted this both in De Land and then at the King’s Theater in New York City. And what happened here was Mountain Dew and gaming have. Always been synonymous and earned the recognition to be seen as a lead leading player, in tech forward marketing. As you know, I talked to you just before, you know, this was another test and learn opportunity where PepsiCo gained experience within the Web three space and in the metaverse.

[00:17:52] And so we were really thrilled with the results and the insights that we were able to yield through this process. We were able to find new fans to the [00:18:00] eSport genre that were really just coming through to central land and really hadn’t focused on that space. So it was able to expand our a. The people that participated in our decentral land experience spent over 14 minutes of time there.

[00:18:11] So when you think about a brand engagement that’s unheard of to get that length of time. So it was really awesome. We also gave away wearables and they were such a massive hit, probably more of a hit than some of the other things that we were doing in the space. And so that was a good insight for us, that we will be taking, you know, as we, move.

[00:18:28] And then, you know, last, but like certainly not least, it was a huge unlock for data collection because you know, those people that participated that went to our v IP floor within the space that got our wearables, you know, that was a great value exchange for us. We plan to continue to leverage the space for additional immersive experiences over the next few months, and we’re gonna continue to grow and learn on this.

[00:18:48] So we’ll take these learnings from this past experience and continue to optimize our approach and hopefully. You know, build this, do Nation Web three audience in such a more strong. [00:19:00]

[00:19:00] Patrick: That’s awesome. Yeah, and I love that consensual data sharing between people getting value and brands providing awesome experiences.

[00:19:07] We love to see that. I’m gonna kind of lean into that immersion question, but for you specifically, so as you transitioned into this new role with a big focus on what’s next in web three. What resources did you rely on? How did you get up to speed? Did you start buying NFTs? Did you start trading crypto?

[00:19:26] What blogs or resources, like where did you get up to speed? And I’m sure as it is with me, it’s an ongoing process, but would just love to hear how you got

[00:19:34] Kate: started. It’s something that I would say I’m still learning every day. I’m trying to learn more and I’ve only been working in this space for less than a year at this point, but I mean, when I find I talk to most people, it’s a similar play for most people.

[00:19:47] But it’s also funny, it’s why we also are calling ourselves a web three center of enablement that we’re building, not a center of excellence, because I think we also recognize. It’s a bit of a sham for us to say we are the center of excellence because we’re all [00:20:00] learning and trying to grow in this space.

[00:20:01] So what we’re doing to like really help PepsiCo get this up and running and build the capabilities and build the muscle is by informing and educating and trying to help remove those barriers so that the process of the broader organization has a much more seamless, successful experience than some of the challenges of like the first.

[00:20:19] Entries across our brands. But to your point of like how I started onboarding myself, obviously, you know, I had to open a wallet. I had to buy some crypto. I had to start, you know, exploring open sea and all of the major platforms. I would say podcasts have been like a huge source of information for me.

[00:20:37] So, you know, Kathy Hackles, into the Metaverse podcast. Metaverse Luke’s, you know, welcome to the Metaverse was a good one. even things like, Web three with a 16 Z or Web three Academy has been a useful tool for me. So I’ve been really just exploring, you know, what is out there so I can get different perspectives and some of it’s way above my head.

[00:20:58] But , I try and, and just [00:21:00] absorb as much as I can, but every day I’m learning something new and I’m finding something interesting to talk. The,people that are on our team that we’re building out and our agencies have been like a tremendous resource and sounding board to really just, figure things out along, like together and collectively.

[00:21:15] And so while it’s a daunting task at some points to feel like there’s so much I need to learn that I don’t. Learn. I have mentor that had once told me that, you know, you still probably know more than like 90% of the people on that specific topic, so feel okay with yourself. Don’t get too bogged down, butI definitely still have a lot of imposter syndrome as I walk into some rooms with some of the, experts in this space that I do see.

[00:21:37] Patrick: That’s great. And I couldn’t agree more in terms of, it’s not a linear path to education and it’s never done. So in my experience, similarly, I come from ad Tech, but you know, Web Three is new for everybody. And over the past couple years that I’ve been at Brave, it’s just been an ongoing learning process.

[00:21:55] Relying on colleagues who have been in the space longer than I have, [00:22:00] or you know, certainly the blogs and the podcasts, Bankless and Unchained, and. With Kevin Rose. Those are a few good ones. But even getting ready for, brand week, just talking to other people. Building, Yeah. You know, whether it’s people building other web three projects, there’s a real sense of community getting involved in their discords or their Dows.

[00:22:20] You know, recently I got into the Mid Journey Discord, which is kind of this AI image generation tool, and it’s been super interesting just. Input prompts and see what the AI generates for imagery. This kind of like Dolly, if, you’ve heard of that. But it really does take getting your hands dirty with this stuff.

[00:22:39] Like, like you said, get a wallet, buy an nft, trade some crypto. Like there’s really only one way to learn and that’s getting your hands dirty. So I

[00:22:46] Kate: Love that answer. Yeah, no, a hundred percent. And I would just build on that. You know, I think to your point, I’m not coming from the tech side, more from the marketing side.

[00:22:53] And I’ve really loved connecting with other marketers in this space and what their challenges are, what their focus is, where they see the [00:23:00] future. And I think riffing with them has also been super helpful to just find where, you know, we see that there’s some massive gaps or there’s opportunity or things that we should think about that we haven’t been.

[00:23:09] Patrick: Awesome. I’ll build on that. I mean, in terms of younger marketers or you know, people getting into Web three for the first time, and we’re all in our own journey here. But other than kind of just diving in, like what other advice do you have for marketers who are interested in this space, who are looking to engage with Web Three or even bring it back if they’re at agencies, Like, bring it back to their supervisors or, you know, to their directors to, to kind of get more involved.

[00:23:36] what advice would you have for marketers looking. Jump into the space.

[00:23:39] Kate: We touched on a lot of it is really just getting your hands dirty and starting to play around and really lean in and start learning. And I think you know what’s coming from my previous role before this, current role was leading global media innovation and a challenge.

[00:23:54] That I see a lot, for a lot of marketers is that innovation tends to be one of the first things cut when we have a and m challenges. [00:24:00] But I’m really lucky that PepsiCo has a strong passion for continuing to grow and learn. And so innovation, you know, has been a a really. Primary focus, but using those innovation funds to test and learn and they shouldn’t be these massive, big projects, but like what are those small things that you can gather insight on?

[00:24:17] And sometimes they may be bigger than, you know, what we would initially think of as a small pilot. But I think whatever you’re doing, just get in there, get your hands dirty. Start understanding, because especially right now, I. This is the time where you can fail and you can really slip up a little bit more than in a few more years.

[00:24:33] Once the marketplace has become much more established, I don’t think you’re gonna be able to be as resilient in the futureif you haven’t really learned and built that muscle now. And so for me, you know, I’m a huge advocate of doing pilots across a number of different areas and doing them quick so that, you know, if things aren’t working you.

[00:24:53] Cut that cord and move on to the next thing. But hopefully with each of those, you’re getting some insight that you can take into that next [00:25:00] initiative to just grow and become better with each

[00:25:02] effort.

[00:25:03] Patrick: Awesome. So yeah. What do you think are the most pressing issues for marketers right now? So like market considerations, things that you’re worried about, and I guess how are you responding personally and, how is PepsiCo responding in that regard?

[00:25:16] Kate: Yeah, I think marketers are having a, are gonna have a tough year ahead of them. I mean, the, the impact of rising costs, supply chain challenges and price pressures for at least CPG companies like mine are proving, you know, a real big challenge across, the greater what we’re tasked to accomplish.

[00:25:32] And so I already touched on. The deprecation of, third party cookies and importance of acquiring zero first party data. But I think that’s another area that’s, you know, gonna be a challenge for consumers. And you know, lastly, I would say like having solid strategies to continue to grow customer lifetime value and improve retention on your consumers is something that I think is also of,.

[00:25:53] Massive importance, but really like there’s still so much work that needs to be done. And so what we’re finding, you know, is that every [00:26:00] dollar has to work harder than the last because we’re squeezed, you know, to be as profitable and as strong as possible. And measurement, you know, especially across platform is extremely difficult.

[00:26:10] So there’s challenges across so many different facets of what we’re trying to do. But at PepsiCo, what I can say, you know, Optimistic about our future because we’re building our own tools and capabilities like, you know, we’re building ROI engine, or ROI modeling and, and developing a global CDP to enable us to activate smarter against those data sets that we’re building and that we’ve prioritized as a core part of everything that we’re doing, especially in the web three space.

[00:26:36] And that helps us to be more personalized, be more consumer centric with all of our touch. And build those meaningful connections and longer term relationships with these consumers that will serve their wants and needs. So like, again, I, started earlier about what’s the value exchange that we’re offering from them so that it helps us get smarter and, and really make the best offerings to connect with these consumers to have them [00:27:00] be part of our community forever.

[00:27:01] And that’s just really the genesis of why my new team has created. So, you know, we’re looking at this for PepsiCo. Across the globe. And so for me, it’s, an optimistic view because I’m excited of the support and sponsorship we have internally to bring this to life and the, priority that’s been put against this initiative.

[00:27:20] Patrick: I couldn’t agree more. I, think it will be challenging, but also full of opportunity and it will incentivize bold or brave marketing ideas for sure. to kind of come out of this next year on. So one final question. Can you nominate another brave marketer to be on the show?

[00:27:37] Yeah, I would

[00:27:38] be happy to. So I’ve had the pleasure of working with the Vayner three team on many of the POCs that we’ve been developing. And Avery Kini is the president of that company and she’s such a powerhouse in this space. So, I would love to nominate Avery.

[00:27:52] Awesome. Thank you, Avery. We’ll be talking to you.

[00:27:55] Kate, I could talk about this for many more hours, but I wanna be considerate [00:28:00] of everybody’s time here. So thank you so much for joining us here on the Brave Marketer Podcast. Would love to get your input on where we can find you online. Important things to check out at PepsiCo. Leave us with something to go look for.

[00:28:13] Thanks

[00:28:14] Kate: again for having me. This has been a lot of fun. really excited to share what we’re embarking on at PepsiCo. You can find me on most social channels on LinkedIn, Kate Brady, on Twitter, and Kate Brady, 1 0 0 7. I would say, you know, keep an eye out for, we’ve got some amazing pilots that we’re gonna be launching and it’s only the start of what I think is gonna be some amazing activations, in Web three and beyond in the future, across our massive portfolio of amazing brands.

[00:28:39] So just keep an eye out for that. I’m sure I’ll be sharing all of them on LinkedIn, so hopefully you can see those poses.

[00:28:45] Patrick: Right on. Thank you, Kate. I appreciate

[00:28:47] Kate: your time. Yeah, thanks so much.

[00:28:50] Donny: Thanks so much for listening to another episode of The Brave Marketer Podcast. Four quick things before you go.

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