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Season 5 | Episode 6

Mindsets For Success: How Marketers Can Stand Behind Their Brave Ideas

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she’s successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she’s helping brands like Macys and Crocs act boldly through her agency work.

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Brave pick of the week

This week's Brave Pick of the Week is Color Museum. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Why marketers should think long term and create memorable brand experiences that last
  • Social media trends and how consumers are engaging with each of the social media platforms (TikTok, twitter, Facebook and Instagram) in different ways
  • How brands can work with creators in an empowering way that strengthens the creator economy as a whole

Guest List

The amazing cast and crew:

  • Sierra Reed - Vice President Director of Social Strategy at Digitas

    Sierra Reed has over 10 years of experience in Social, Influencer, and Content Strategy. She was the lead social strategist for brands such as Estee Lauder, MAC Cosmetics, and Chime as they expanded into TikTok and worked with Creators across the globe. As a strategist, she is always looking at how the internet’s changing landscape provides new opportunities for people to better connect with brands and one another.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

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