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Season 5 | Episode 44

Authentic Team Cultures Build Authentic Brands That Standout

Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users

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Brave pick of the week

This week's Brave Pick of the Week is YouHodler. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • How “Makers” like Notion and Figma got their start on Product Hunt – what made them successful on the platform and how it’s great resource for discovering the next big idea
  • Dating and Job Hunting: how Laura combined both efforts to launch her marketing career, including getting the chance to meet Steve Jobs and launch the iPhone
  • Testing, learning and using sentiment validation when evaluating products and features
  • Why standing up for your customer is the bravest thing marketers can do

Guest List

The amazing cast and crew:

  • Laura Mesa - Vice President of Community and Marketing at Product Hunt

    Laura Mesa, Vice President of Community and Marketing at Product Hunt, is a mother, wife and a tech marketer with more than 15 years experience in consumer tech brands, including roles at Facebook, Apple, Mozilla, Yahoo, Sequoia Capital and currently, Product Hunt.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

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