Season 5 | Episode 4
Culture is Changing: How Marketers Can Prepare For The Future Now
Quynh Mai , Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user generated, collaborative content.
Brave pick of the week
This week's Brave Pick of the Week is ONEOF. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- Working with Kanye West on the “Life of Pablo” International Campaign
- Bringing Kylie Jenner’s Kylie Cosmetics into the Metaverse
- Embracing Decentraland as the new platform for events and community
- Why marketers need to respond and reiterate quicker than ever before
The amazing cast and crew:
Quynh Mai - Founder & CEO of Qulture
Quynh Mai who is the Founder & CEO of Qulture, a digital creative agency that helps their clients confidently embrace the near future.
She has worked with global brands like Sephora, Nike, H&M, Google, L’Oreal, Yeezy and Ferrari and directly with tastemakers who have been at the forefront of cultural change including Kanye West, Kylie Jenner, Angelina Jolie, Annie Leibovitz, and Jennifer Aniston.
About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.