Season 5 | Episode 2
Why Your Audience Is Not Your Community
Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto!
Brave pick of the week
This week's Brave Pick of the Week is Blockchain Futurist. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- What “zero knowledge proof” means and the practical utility of it
- Marketing to ever evolving audiences when building an L1
- The role of brand strategy in setting realistic expectations to earn user trust
- Differentiating between community and audience – how strategies and tactics for growing each should differ
The amazing cast and crew:
Claire Kart - VP Marketing & Community at Mina FoundationClaire Kart is the VP of Marketing and Community at Mina Foundation, the non-profit steward of Mina Protocol. She has been with the project since 2019 as one of the first non-engineering team members and helped to foster adoption and growth through testnet, mainnet, token offering, SDK beta, and is currently gearing up her team for the full SDK launch.
About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.