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Season 5 | Episode 10
Being a Brand in a Brandless Category: Avocados From Mexico
Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects.
Brave pick of the week
This week's Brave Pick of the Week is Brave Wallet. Check out their website here.
Show Notes
In this episode of The Brave Marketer Podcast, we discuss:
- How to build integrated, omnichannel marketing campaigns for the Superbowl
- Ways that produce brands can join Web3 and implement activations for the Metaverse
- Importance of authentic, purpose driven marketing that showcases your brand values
Guest List
The amazing cast and crew:
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Kelly Poquiz Burke - Associate Director of Brand Marketing & Strategy at Avocados From Mexico
Kelly Burke is the Associate Director of Brand Marketing & Strategy at Avocados from Mexico and leads the brand equity efforts for the number 1 avocado brand in the U.S. For over 11 years, she has been passionate about building brands that touch people’s lives every day, and has worked on household names like Frito-Lay, Chick-Fil-A, Central Market, GameStop, and DiGiorno. Prior to Avocados From Mexico, Kelly was the brand manager for Doritos, where she got to work on the multibillion dollar brand’s Super Bowl campaigns. Kelly holds an MBA from the University of Texas at Austin and a BBA from the University of Notre Dame. When she’s not building brands, Kelly hosts the Career Slay podcast, helping people slay the fear in career.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
