Season 4 | Episode 8
Crypto Utility: What’s Still Missing from the Crypto Ecosystem?
Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they’re up against in transitioning to crypto as a mainstream form of payment.
Brave pick of the week
This week's Brave Pick of the Week is ByBit. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- Trends in fintech marketing and how to attract millennials and gain production adoption
- Launching Lamborghini’s first-ever NFT collection
- The benefits for merchants in switching over to crypto as a payment method
- How “accepting crypto” is a marketing opportunity for brands and examples of how brands like Newegg took advantage
The amazing cast and crew:
Aaron Schneider - Business Development and Partnerships at BitpayAaron Schneider Business Development and Partnerships at Bitpay - the largest cryptocurrency payments gateway. Aaron has been in the eCommerce, fintech, and payments industry for over 22 years. BitPay is compatible with 95 crypto wallets and 13 cryptocurrencies and enables merchants to accept crypto payments with no volatility risk. BitPay also helps merchants with crypto disbursements/payouts/crypto rewards programs. Aaron is also co-author of the Better Business Book Volume 2. (available on Amazon)
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.