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Season 4 | Episode 7

The Future of Decentralized Identifiers and Monetization of Personal Genome Data

Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results.

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Brave pick of the week

This week's Brave Pick of the Week is Coca Cola. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • How data ownership will impact the ways in which consumers interact with the internet and view their personal privacy
  • The ethics and security considerations for sharing your data in a Web3 world
  • The lifetime values of our personal genome data and how much we should or could be paid for sharing it along with ways that large multinational companies can monetize idle data sets
  • Importance of appealing to human emotions in marketing and committing to a particular position or belief.

Guest List

The amazing cast and crew:

  • Dylan Dewdney - Co-Founder and Lead Initiator at NFT3.com and Kylin Network

    Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network. Dylan is a longtime crypto supporter and enthusiast dating all the way back to 2011. He has consistently been at the forefront of the intersection between society and technology and has appeared alongside such luminaries as Edward Snowden and Gavin Wood.

    Dylan is an investor and advisor to a number of crypto projects and has been building in the space since 2017. His most recent interests and pursuits are in the fields of decentralized data monetization and decentralized identity, respectively, as co-founder of Kylin Network and NFT3, respectively.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

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