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Season 4 | Episode 4

Digital Asset Ownership and Gaming in the Metaverse with Splinterlands

Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate.

Brave pick of the week

This week's Brave Pick of the Week is Versus. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Why mass adoption of cryptocurrency can lead to more peace, prosperity, and freedom in the world
  • Utilizing community building platforms like Discord to grow an audience
  • Creating demand with scarcity and how the economics of NFTs differs to the real estate market
  • Ways they marketed their game on a lean budget in the early days
  • His predictions for the future of blockchain, gaming, crypto, and NFTs

Guest List

The amazing cast and crew:

  • Dr. Jesse “Aggroed” Reich - CEO at Splinterlands

    Dr. Jesse “Aggroed” Reich, CEO at Splinterlands, was a chemistry professor before launching a successful career in the educational software industry. A lifelong gamer, Aggroed both played games and created them as a hobby. In 2016, he started using the blockchain-based blogging platform to have an immutable place to free write on topics he wanted to investigate.

    Together with Matt Rosen, they created and cofounded the Splinterlands game in 2018 which is now one of the largest Dapps in the world.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


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