Season 4 | Episode 3
Cutting the Jargon and Making Crypto Accessible to the Masses
Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding.
Brave pick of the week
This week's Brave Pick of the Week is Ford. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- Broader applications of NFTs outside of just art and collectibles
- Opportunities for the creator economy with DAOs
- Using innovation and marketing channels for a Web3 world
- Creative NFT collaborations with musicians like deadmau5
The amazing cast and crew:
Chris Ghent - Global Head of Brand Strategy & Partnerships at the NEAR Foundation
Chris Ghent is an award-winning marketer and entrepreneur and currently the Global Head of Brand Strategy & Partnerships at the NEAR Foundation.
Chris has worked with leading traditional and blockchain brands including Breaker (formerly SingularDTV), First Republic Bank, Harman International Industries, Infiniti Motor Company Ltd, Johnson & Johnson, Keds, Nielsen, Novartis, Prestige Brands, Stanley Black & Decker, and Tezos.
Subscribe and stream on all the platforms below
About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.