Season 4 | Episode 2
How Solana Looks at DeFi and Leads Crypto Marketing with the Community in Mind
Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application.
Brave pick of the week
This week's Brave Pick of the Week is Unstoppable Domains. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- Ways that crypto marketing differs from traditional marketing
- How Web3 is the future of crypto advertising
- Why Matty thinks Crypto is having its ‘iPhone moment’
- Market factors in educating consumers and sparking interest in crypto
- Underscoring the importance of the Brave and Solana partnership (announced at WebSummit in Portugal)
The amazing cast and crew:
Matty Taylor - Head of Growth at Solana LabsMatty Taylor is the Head of Growth at Solana Labs, and has been obsessed with cryptocurrency ever since he wrote his undergraduate thesis on the economics of Proof-of-Work consensus mechanisms. Prior to his role at Solana Labs, Matts worked at 0x and Square.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.