Back to episodes

Season 3 | Episode 9

Why Amex is Taking a Balanced Approach to Competition

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.

Brave pick of the week

This week's Brave Pick of the Week is Telus Mobility. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • How media buying has changed over the last 10 years and where Andy is investing now
  • Elevating the member experience through strategic, value added partnerships
  • What it takes to be a bold marketer and finding your unique edge
  • American Express’s proprietary scorecard for measuring against engagement and brand lift and more!

Guest List

The amazing cast and crew:

  • Andy Goldberg - SVP, Global Brand Content & Platforms, American Express

    Andy Goldberg, joined American Express in May 2019 as SVP, Global Brand Planning, and Content. Since joining in May 2019, Andy has led the American Express brand into the future by driving meaningful ways for key audiences to engage with Amex. He is responsible for developing the global brand strategy and annual brand marketing plans. Andy is driving and reinventing how that comes to life through content on multiple platforms, including leading the future of payment (beyond card) and brand design efforts. Andy has transformed Shop Small from a single day into a year-round global platform, supporting merchants, small businesses, and cardmembers.

Subscribe and stream on all the platforms below

About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


Almost there…

You’re just 60 seconds away from the best privacy online

If your download didn’t start automatically, .

  1. Download Brave

    Click “Save” in the window that pops up, and wait for the download to complete.

    Wait for the download to complete (you may need to click “Save” in a window that pops up).

  2. Run the installer

    Click the downloaded file at the bottom left of your screen, and follow the instructions to install Brave.

    Click the downloaded file at the top right of your screen, and follow the instructions to install Brave.

    Click the downloaded file, and follow the instructions to install Brave.

  3. Import settings

    During setup, import bookmarks, extensions, & passwords from your old browser.

Need help?

Get better privacy. Everywhere!

Download Brave mobile for privacy on the go.

Download QR code
Brave logo Click this file to install Brave
Click this file to install Brave Brave logo