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Season 3 | Episode 6

Building Successful Partnerships That Live, Breathe and Create Culture

Andrea Sengara, VP Marketing at Campari, discusses how she’s building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.

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Brave pick of the week

This week's Brave Pick of the Week is The Motley Fool. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets
  • Creating digital brand moments that are seamless and omnichannel
  • Utilizing emerging technologies like AI in field marketing and live events
  • Leveraging occasions and seasonal moments with Pinterest Activations

Guest List

The amazing cast and crew:

  • Andrea Sengara - VP Marketing, Campari America

    Andrea Sengara is a seasoned global marketing leader who joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry. Andrea oversees all facets of marketing for Campari Group’s premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey®. In an industry where brands are inherently social, Andrea explores what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America’s portfolio of brands.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

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Select what kind of chip your Mac comes with

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Apple Chip icon Apple Chip

Nov 2020 and later

How to find my chip

  1. At the top left, Open the Apple menu.

  2. Select “About This Mac”.

  3. In the “Overview” tab, look for “Processor” or “Chip”.

  4. Check if it says “Intel” or “Apple”.