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Season 3 | Episode 4

Crypto Marketing: Risks, Regulations and Major Opportunities

Shiran Herzberg, Head of Media at eToro, discuss\es the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels.

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Brave pick of the week

This week's Brave Pick of the Week is Columbia Sportswear. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • How crypto marketing differs from digital advertising and promotions in other industries
  • What rules to keep in mind when marketing on channels like Google and Facebook
  • Getting around the ad restrictions when buying media

Guest List

The amazing cast and crew:

  • Shiran Herzberg - Head of Media, eToro

    Shiran Herzberg is the Head of Media at eToro, where he’s worked for the last 10 years, leading the media buying and performance team, along with helping with eToro’s brand marketing.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


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