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Season 3 | Episode 2
Using Marketing Metrics That Actually Matter
Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.
Brave pick of the week
This week's Brave Pick of the Week is Crypto.com. Check out their website here.
Show Notes
In this episode of The Brave Marketer Podcast, we discuss:
- How Crunchbase approached changing the pricing and packaging of their products
- The consumerization of IT and making user experiences more delightful
- Strategies for optimizing the full funnel and reducing opportunity gaps when advertising
- Ways the future of work is impacting job opportunities and mobilization of talent
Guest List
The amazing cast and crew:
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Shanee Ben-Zur - Chief Marketing & Growth Officer, Crunchbase
Shanee Ben-Zur is the Head of Marketing & Growth at Crunchbase, where she leads the teams that shape the Crunchbase brand, acquire new customers, and retain users. With 14 years of B2C and B2B experience at startups and public companies, she understands how to bring the best elements of consumer marketing to the enterprise.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
