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Season 3 | Episode 1
How AngelList Creates an Experimental Culture That Rewards Curiosity
Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.
Brave pick of the week
This week's Brave Pick of the Week is Yubico. Check out their website here.
Show Notes
In this episode of The Brave Technologist Podcast, we discuss:
- How the shift from live events to online events really made brands focus on the content
- The strategy behind why AngelList prioritizes growth programs that are aimed at existing customers over acquiring net new users
- Being scrappy with your marketing dollars, spending like a startup and debunking that you have to invest a lot of dollars to have an impact
- Creating trust in highly regulated industries by respecting user privacy
Guest List
The amazing cast and crew:
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Helen Min - Head of Marketing, AngelList
Helen Min leads marketing and communications at AngelList. She spent the last 12 years leading marketing teams at Plaid, Quora, Dropbox, and Facebook. Prior to working in tech, Helen worked in the advertising industry managing automotive and technology clients for Venables Bell & Partners and Young & Rubicam. Helen holds an MBA from UC Berkeley and an MS and BS in Communications from the University of Illinois at Urbana-Champaign. She currently lives in San Francisco with her son.
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About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.
