Back to episodes

Season 2 | Episode 5

Cutting Edge Media Strategies that Heighten the User Experience

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heighting the user experience, creating trust and ultimately increasing sales.

Brave pick of the week

This week's Brave Pick of the Week is Chainlink. Check out their website here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • How Vespa used programmatic advertising data to shape product innovation and target a niche audience.
  • The results of Kim Kardashian’s first ever paid Twitter tweet for Armani Jeans.
  • How Michael’s transformed their business by focusing on their customer first across all channels.
  • The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users.
  • How creators can monetize downstream in ways they couldn’t before with NFTs

Guest List

The amazing cast and crew:

  • Darren Herman - Operating Partner at Bain Capital

    Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small.

Subscribe and stream on all the platforms below

About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

close
close

Almost there…

You’re just 60 seconds away from the best privacy online

If your download didn’t start automatically, .

  1. Download Brave

    Click “Save” in the window that pops up, and wait for the download to complete.

    Wait for the download to complete (you may need to click “Save” in a window that pops up).

  2. Run the installer

    Click the downloaded file at the bottom left of your screen, and follow the instructions to install Brave.

    Click the downloaded file at the top right of your screen, and follow the instructions to install Brave.

    Click the downloaded file, and follow the instructions to install Brave.

  3. Import settings

    During setup, import bookmarks, extensions, & passwords from your old browser.

Need help?

Get better privacy. Everywhere!

Download Brave mobile for privacy on the go.

Download QR code
Brave logo Click this file to install Brave
Click this file to install Brave Brave logo