Back to episodes

Season 2 | Episode 3

The Benefits of B2B Content Marketing and Measuring ROI on Blogs and Podcasts

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.

Listen on your favourite podcast player

Brave pick of the week

This week's Brave Pick of the Week is eToro. Check out a case study we created with them here.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Utilizing blogs for keyword ranking and organic search
  • Demonstrating value through advertising to earn audience attention
  • How to effectively advertise and sell to highly motivated buyers
  • The power of integrating your brand and product marketing teams together
  • How the next generation of marketers can leverage gaps in the market for early career progression

Guest List

The amazing cast and crew:

  • Natalie Mendes - Brand Content Team Lead, Atlassian

    Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs.

    In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day.

Subscribe and stream on all the platforms below

About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

close
close

Almost there…

You’re just 60 seconds away from the best privacy online

If your download didn’t start automatically, .

  1. Download Brave

    Click “Save” in the window that pops up, and wait for the download to complete.

    Wait for the download to complete (you may need to click “Save” in a window that pops up).

  2. Run the installer

    Click the downloaded file at the bottom left of your screen, and follow the instructions to install Brave.

    Click the downloaded file at the top right of your screen, and follow the instructions to install Brave.

    Click the downloaded file, and follow the instructions to install Brave.

  3. Import settings

    During setup, import bookmarks, extensions, & passwords from your old browser.

Need help?

Get better privacy. Everywhere!

Download Brave mobile for privacy on the go.

Download QR code
Brave logo Click this file to install Brave
Click this file to install Brave Brave logo