Season 2 | Episode 1
How Disney+ Strives to Deeply Understand Their Customer as a Strategy for Exponential User Growth
Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion.
In this episode of The Brave Technologist Podcast, we discuss:
- Extending Disney+ to global markets despite fierce competition
- Competing with other streaming platforms like Netflix and Amazon Prime Video
- Price plays and discounting services as a strategy for product adoption
- Listening to your customer and crafting your communication to reflect cultural moments
The amazing cast and crew:
Andrea Cutright - VP, Global Subscriber Marketing and Insights for Disney StreamingAndrea is responsible for all subscriber marketing touchpoints, overseeing product and engagement marketing and subscriber insights. Prior to working at Disney+, she spent nearly 3 years as the co-founder of DONE, a consumer insights company working with companies as varied as Uber, Samsung, and Neato Robotics. She was also the co-founder and CEO of Foodily.com, which was acquired by IAC in 2015.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.