Grew total revenue from paid campaigns by 0.5%
Setting
Wix is a leading global website builder with billions in annual revenue. Investment in digital performance marketing is a major driver of sign ups and subscriptions for their business, so they’re constantly evaluating new media opportunities that can help them gain a competitive advantage and grow their customer base.
Solution
Brave Search is the fastest-growing independent global search engine since Bing. As more people switch away from other search engines, queries for services like Wix’s have steadily risen on Brave Search. To capitalize on the opportunity, Wix launched four search ads campaigns in four priority markets in August of 2024.
In Q1, Brave Search Ads helped Wix increase collections by 0.5%, a significant increase for a multi-billion dollar global business. In addition, Brave users had a higher conversion rate (+8%) and higher revenue per customer (+19%) compared to all other paid performance marketing.
Results
- 0.5% increase in overall revenues from paid media
- 8% higher conversion rate vs. other paid media
- 19% higher average order vs. other paid media
