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Success Story

Video Game Publisher

  • Increase in game awareness

    +86%

  • Positive perception increase

    22-29%

Setting / Problem

A leading AAA video game publisher sought to reach their core audience and positively influence game awareness and gameplay perceptions for their recently launched action-adventure RPG on PC, Xbox One, and PlayStation 5.

Brave logo Return on investment

  • Increase in game awareness +86%
  • Increase in positive perceptions across gameplay features +151%
  • Brave users recalled seeing the ads 1 in 2

Solution

4 out of 5 Brave users worldwide consider themselves gamers. To connect with Brave’s gamer audience, the publisher launched an integrated Brave Ads campaign across five countries (US, UK, CA, DE, FR) using all three of Brave’s native in-browser ad placements:

  • New Tab Takeovers for high-impact reach on the new tab page
  • Newsfeed ads for additional frequency in Brave’s personalized news feature
  • Notification ads to drive Web traffic with custom browser alerts

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