86% Increase in positive perceptions across gameplay features
Setting
A leading video game publisher sought to reach their core audience and positively influence brand awareness and gameplay perceptions for their recently launched action-adventure RPG on PC, Xbox One, and PlayStation 5.
Solution
4 out of 5 Brave users worldwide consider themselves gamers. To connect with Brave’s gamer audience, the publisher launched an integrated Brave Ads campaign across five countries (US, UK, CA, DE, FR) using all three of Brave’s native in-browser ad placements:
- New Tab Takeovers for high-impact reach on the new tab page
- Newsfeed ads for additional frequency in Brave’s personalized news feature
- Notification ads to drive Web traffic with custom browser alerts
Results
- +86% increase in game awareness
- +22-29% increase in positive perceptions across gameplay features
- +1 in 2 Brave users recalled seeing the ads
