Upland’s Challenge

Upland, a platform that blends the real world with a virtual world - powered by blockchain technology - was looking for an advertising platform that would significantly increase their user growth and prove to be a cost-effective advertising channel to drive installs and conversions. Upland was keen on reaching crypto aficionados in a privacy-respecting manner, and that they obtained high quality user traffic to their landing page that ultimately converted into revenue-generating users.

Facebook’s pay to play felt like a chain of diminishing returns. They wanted to reach an audience that was wider than their base and their goal was to rapidly increase their sales.

Solution

The Brave New tab takeover and Brave Ads: Push Notifications, combined with a landing page with a clear CTA was a winning advertising strategy for Upland. The audience was exceptionally relevant to Upland’s business objectives and very receptive to their key messaging. Upland quickly realized that combining both ad formats proved to reach the maximum number of users and created deeper engagement, resulting in more quality installs over other advertising channels. This exponentially increased Upland’s revenue and ROI. In fact, users acquired through Brave Ads were consistently spending 3x more money within the app than users who had been acquired through other performance marketing platforms. The hero image of the Upland llama was an eye-catching visual within the New tab takeover that boosted their brand awareness and affinity to the brand immediately.