Setting

A new podcast with a focus on emerging tech sought to grow their listenership by targeting an early-adopter audience with a keen interest in Web3 and AI.

Solution

The podcast chose to advertise on Brave, the private, user-first browser popular among tech-savvy Internet users.

The podcast leveraged New Tab Takeovers, which display with every third new tab in Brave, to achieve mass reach and awareness through creative and engaging full-screen imagery. Notification ads were also deployed to reinforce ad frequency and remind users about the podcast, enhancing recall and engagement.