Generated a 26% lift in promotion awareness
Setting
As a first step to increasing its customer base in ANZ, Sophos knew it needed to increase brand awareness and began looking at how it could leverage new ways to reach new prospects.
As an innovative way to reach a security-minded audience, Sophos decided to give Brave a try.
Solution
With more than 97 million users, Brave’s community is privacy-minded, technologically savvy, and highly engaged. Brave’s users are the perfect fit for brands who want to build awareness and trust within a security-conscious customer segment. They chose Brave because it’s innovative, protects user privacy, and gives people ultimate control over their data. A philosophy that’s closely aligned with what Sophos brings to its customers.
Sophos decided to try Brave New tab takeovers, an ad placement that lets brands sponsor the browser’s new tab page image for 24 hours in a specific region.
Results
In just two days of using the New tab takeover ad placement, Sophos saw a +9% increase in brand awareness among Brave users (as measured by a pre/post research survey fielded to users of the browser).
Awareness of the Sophos promotion increased by +26%, and despite not attempting to shift its brand perception, +35% of users who saw the ad started to view Sophos as an industry leader in the space.
With more than 1.1 million impressions and an ultra-competitive $10 CPM (cost per thousand impressions), Sophos is now seeking more campaigns and brand awareness growth activities with Brave.
