Success Story
Sleepagotchi
Setting
Sleepagotchi is an innovative mobile app that gamifies sleep using Web3 technology and mobile biometric data. In preparation for its official launch, Sleepagotchi aimed to build brand awareness and grow its community by promoting a lite version of the game on Telegram. To maximize engagement, the team sought to connect with crypto-native audiences who would resonate with the app’s unique value proposition.
Key results
Solution
Brave offers one of the largest concentrations of Web3 enthusiasts, with one in four users citing cryptocurrency as a top interest. Recognizing this alignment, Sleepagotchi leveraged Brave’s advertising solutions to reach its ideal audience. The campaign consisted of two key components:
- New Tab Takeover to drive brand awareness
- Notification Ads to generate traffic and encourage game interactions
Results
- The New Tab Takeover drove a spike of 4x the regular daily players, and contributed to a 126% increase in brand awareness for Sleepagotchi.
- Notification ads delivered a 4.3% conversion rate (153% better than other channels used by Sleepagotchi).
- Brave users have spent 3.2x more time in game vs. all other users.
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