Success Story

Hyperbolic

Brand Awareness
+43%

Setting

Hyperbolic is building an AI cloud to solve three major challenges in AI today: compute access, verification, and privacy. Their product powers 100,000 developers and provides infrastructure for organizations like Hugging Face, Quora, and research labs at Stanford, NYU, and Cornell.

To build brand awareness and product consideration in a booming market, they needed an effective way to reach developers and entrepreneurs who have an affinity with Web3 and privacy, core tenets of their business.

Key results

Increase in brand awareness +43%
Campaign duration 24h

Solution

Brave has a long history of supporting the expansion and development of Web3 technology. Web3 is a top interest for one in four of Brave’s 80 million monthly users. Privacy is the leading pillar in Brave’s mission of a more user-first Web, exemplified by Brave’s public acclaim as the best browser for out-of-the-box privacy and security.

Hyperbolic worked with the Brave Ads team to run a 24-hour New Tab Takeover— a full-page sponsorship of the new tab page (dashboard) in Brave— in the US.

Results

On the day of the campaign, Hyperbolic saw their largest yet recorded spike in new followers on X (Twitter) and one of the largest spikes in product traffic (website) to date.

A pre and post-campaign brand lift study was conducted and found that awareness for the brand had grown by 43% among Brave users following the New Tab Takeover.