Success Story

Crutchfield

Percentage of Brave Conversions that were incremental
18%

Brave offers consumers an alternative way to search where they feel that their preferences for privacy are being respected, and simultaneously, a place for advertisers to reach those people in a way that honors that promise to users. We’ve really appreciated their creative thinking and willingness to test, learn, and iterate quickly.

Jay McCartney Director, Internet Marketing, Crutchfield

Key results

Portion of orders driven by Brave Search that were incremental and not attributable to other marketing channels 18%

Crutchfield’s Challenge

Crutchfield, a leading US retailer of consumer electronics since 1974, aims to meet new customers where they are on the web. That strategy brought them to Brave Search: a rapidly growing alternative to Google and Bing where over 300 million searches are made each month (US, January 2025).

If people were showing intent for Crutchfield products with the keywords they search, they should be ready to help them make their purchase with a relevant and well-timed ad.

Solution

In September 2024, Crutchfield began testing Brave Search Ads. Testing demonstrated a consistent ability to drive conversion volume on their website, and ultimately led to Crutchfield adding Brave Search Ads as an always-on (evergreen) media partner. In January and February of 2025, an estimated 18% of Crutchfield’s Brave-attributed orders came from customers who had not interacted with any other marketing channels, demonstrating Brave’s ability to help them drive new and incremental revenue.