18% of Brave-attributed orders came from new customers
Setting
Crutchfield, a leading US retailer of consumer electronics since 1974, aims to meet new customers where they are on the web. That strategy brought them to Brave Search: a rapidly growing alternative to Google and Bing where over 300 million searches are made each month (US, January 2025).
If people were showing intent for Crutchfield products with the keywords they search, they should be ready to help them make their purchase with a relevant and well-timed ad.
Solution
In September 2024, Crutchfield began testing Brave Search Ads. Testing demonstrated a consistent ability to drive conversion volume on their website, and ultimately led to Crutchfield adding Brave Search Ads as an always-on (evergreen) media partner.
Results
In January and February of 2025, an estimated 18% of Crutchfield’s Brave-attributed orders came from customers who had not interacted with any other marketing channels, demonstrating Brave’s ability to help them drive new and incremental revenue.
