Brave Rewards 3.0 Partner Program: June Momentum Update

Building BAT Utility and Driving Adoption

Since launching in March, the Brave Rewards 3.0 Partner Program has steadily gained momentum. Designed to expand Basic Attention Token (BAT) utility across Web3, the program connects partners with Brave’s over 88 million monthly users through premium placements—including New Tab Takeovers and the new Rewards Offer Wall—and amplifies reach through co-marketing and community-driven initiatives.

This month, we’re sharing progress updates from our existing cohort of partners, highlighting how they’re leveraging BAT to power new experiences across decentralized identity, DeFi, fitness, gaming, the metaverse, sports, and more. From Brave Ads campaign performance to live activations and on-chain integrations, each milestone fuels BAT’s multichain expansion and real-world utility.

Highlights include:

Bandit supporting 20 Web3 projects in running self-hosted campaigns through Brave’s private advertising platform
Brave and Ubisoft hosting a live community event on July 1 at EthCC in Cannes (Masters of pETHanque) and gameplay demos inside the Brave browser with the new Brave avatar skin
Over 6,200 .brave domains minted on Unstoppable Domains
The debut of a new Brave-themed character mask in Decentraland
Fanon and Brave working directly to launch Brave Games
A collaboration on an exclusive Brave merch capsule for the GolfN Pro Shop
Over 225,000 BAT locked in GuanoCoin’s Cave for increased utility on Solana
A new Brave Community Group on the Moonwalk Fitness app

Updates from our Rewards 3.0 Program Partners

Bandit’s Badchain

Bandit’s Badchain launched a $1 million Growth Fund in June to accelerate Web3 adoption—starting with Brave. As part of the Rewards 3.0 Partner Program, Bandit will curate and deploy the fund to support 20 Web3 projects in running self-hosted campaigns through Brave’s private advertising platform, reaching millions of users worldwide. These campaigns will combine premium exposure via Brave Ads with Bandit’s proven growth tools, including quests, leaderboards, and NFT mints.

The initiative reflects a shared commitment to authentic growth; Bandit and Brave aim to help projects reach the next 50 million real users through meaningful, product-led engagement rather than chasing hype or vanity metrics. As Brave approaches 100 million users, the Growth Fund presents a powerful opportunity for Web3 builders to find early market fit within one of the most crypto-native audiences on the Web.

Decentraland

On Friday, July 11, Brave and the BAT Community will host an immersive metaverse event in Decentraland, featuring the debut of a new Brave-themed character mask. The event will include a live presentation on Brave and BAT, followed by an interactive afterparty with a DJ and other community-led activities. Attendees who participate will be able to claim the exclusive Brave mask in-game.

Those interested can join the event directly through Decentraland using Brave Wallet or another Web3 wallet in the Brave browser. We recommend downloading the Decentraland app in advance to ensure the best experience. Additionally, follow @AttentionToken on X for announcements about the event time, location, and other details.

GolfN

Brave and GolfN are collaborating on an exclusive merch capsule for the GolfN Pro Shop, featuring custom Brave golf towels, golf tees, and ball markers, introducing new sports and lifestyle-oriented utility for BAT. Fans will be able to purchase items using BAT, as well as other cryptocurrencies or credit cards. A dedicated banner in the Brave Merch Store will guide users directly to GolfN’s storefront.

This upcoming drop marks the next step in an ongoing partnership focused on bridging rewards and recreation, both on the green and beyond.

GuanoCoin

Since joining the Rewards 3.0 Partner Program in March, GuanoCoin’s Cave has grown to over 225,000 BAT locked, a milestone that reflects rising community participation and long-term belief in the BAT ecosystem. By locking BAT in the Cave, fans help reduce the circulating supply and reinforce BAT’s utility on Solana, all while earning GUANO rewards.

Born from within the BAT Community, GuanoCoin continues to deliver creative, community-first ways to engage with BAT on-chain. Follow @Guanocoin for exciting quests and ecosystem experiments emerging from the Cave.

Moonwalk Fitness

Brave recently joined Moonwalk Fitness’s new Communities feature, a social layer within the Moonwalk app that makes movement more interactive, connected, and habit-forming. Communities foster accountability and shared goals by bringing together users based on their interests, location, or the type of challenge they face.

The new Brave community group offers a dedicated space where Rewards users and BAT holders can access exclusive invite-only games, share updates, and participate in group step challenges. Fans can join by downloading the Moonwalk Fitness app on iOS or Android and searching for Brave’s community.

In May, Brave sponsored Moonwalk’s Accelerate Impact, a charity step challenge which raised over $64,000 to benefit BONK’s Bonk for Paws initiative. Building on that success, Brave and Moonwalk plan to launch additional challenges, some supporting charitable causes, others offering BAT-powered rewards for users who hit their daily step goals.

Pudgy Pop, Fanon, & Brave Games

As part of our ongoing partnership, Brave previously teamed up with Pudgy Pop to explore new ways of engaging users through socially driven, gamified campaigns. Based on the strong community response to those experiences, built on Fanon’s social gaming platform, Brave is now working directly with Fanon to launch Brave Games: a new series of interactive challenges designed to deepen visibility and engagement for Rewards 3.0 Partner Program campaigns. Pudgy Pop will also participate by rewarding top Brave Games players with collectible pins.

Brave Games blends prediction mechanics, progressive “Squid Game”-style rounds, and social gameplay to transform passive questing into something far more dynamic. Instead of static checklists and inflated incentives, players stay engaged by making smart guesses, completing challenges, and outlasting the crowd.

Ubisoft

Brave and Ubisoft are bringing their collaboration to life at EthCC in Cannes with a live community event on July 1: Masters of pETHanque. (Register here.) At the event, they’ll co-host a dedicated space featuring Watch Dogs: DedSec gameplay demos inside the Brave browser and unveil the new Brave avatar skin in __ Captain Laserhawk: The G.A.M.E., a community-driven adventure set in a dystopian world where players shape the narrative through collective decision-making.

The custom Brave skin is a symbol of digital defiance, created for players who challenge the status quo and believe in reclaiming their agency—whether from Big Tech or fictional adversaries—values deeply shared by both Brave and Ubisoft. This experiential activation continues Ubisoft’s involvement in the Rewards 3.0 Partner Program, underscoring its commitment to delivering rich, meaningful experiences to Brave users and its broader gaming audience.

Preview of the custom Brave skin in Captain Laserhawk: The G.A.M.E

Screenshot of the custom Brave skin in Captain Laserhawk: The G.A.M.E

Unstoppable Domains

Interest in the new .brave on-chain top-level domain, launched last month in partnership with Unstoppable Domains, continues to grow. In just four weeks, over 6,200 .brave domains have been minted, each representing a piece of digital identity that lives fully on-chain. Fans can still claim theirs at get.unstoppabledomains.com/brave, using BAT, other cryptocurrencies, or a credit card.

In a recent episode of The Brave Technologist podcast, Unstoppable COO Sandy Carter and Brave’s Luke Mulks discussed what could be next for .brave: a potential application to become an official ICANN-registered domain. If approved, .brave would operate across both Web2 and Web3 infrastructure, making it the first digital identity asset to be fully on-chain and recognized within the traditional DNS system. That means .brave domains could eventually be used as standard website URLs, compatible across all browsers and apps, while remaining rooted in the decentralized web.

This partnership is a bold step toward bridging the worlds of Web2 and Web3, and underscores Brave’s broader mission to give users ownership over their online identity: on-chain, in the browser, and beyond.

How interested partners can get involved

Web3 builders and projects can join the Rewards 3.0 Partner Program to gain access to a highly engaged, privacy-conscious user base, and help shape the next wave of utility for BAT. Get in touch to learn more.

Stay tuned for more partner announcements and ways to engage with BAT.

Brave is a driving force leading the way for Web3 adoption, directly supporting Web3 into the broader Web through its privacy browser, independent search engine, and browser-native, multi-chain crypto wallet. Brave currently has over 88 million monthly active users. Learn more at brave.com and basicattentiontoken.org.