Brave Rewards 3.0 Partner Program: April Update

More partners. More perks. More BAT utility.

Brave’s Rewards 3.0 Partner Program is off to a strong start. We launched the program last month to expand Basic Attention Token (BAT) utility across Web3, and give our partners premium exposure to Brave’s over 85 million monthly active users. This month, we introduce a new slate of partners pushing the boundaries of Web3 media, usability, and engagement. In addition to 6 new partners, April brings new Brave Rewards product updates and developments.

 Brave Rewards 3.0 product updates

• Rewards 3.0 now available on Android
• Updated Rewards UI with a single-page view for easier navigation and viewing on desktop and Android
• Added more brandable cards for Rewards partners

Meet April’s featured partners

This month’s partners are transforming how people engage with Web3, from community-owned media and collaborative storytelling to digital identity, privacy tools, and movement-based rewards. Each brings something unique to the table for Brave Rewards users and BAT holders: From educational content and token-gated perks to fitness incentives and weekly community engagement, these projects are helping enhance BAT’s presence across culture, content, and everyday life.  

New partner offers will roll out on the Brave Rewards Offer Wall, Notification Ads, Newsfeed, and New Tab Takeovers throughout the program, giving users more ways to explore, earn, and engage with BAT.

Coinage

Coinage is the first community-owned crypto news outlet, delivering original reporting, sharp analysis, and a weekly video series that puts its members in the producer’s seat. Coinage introduces a Web3 media model where subscribers can join the Coinage DAO co-op to collaborate, own, and earn patronage dividends. Zack Guzman, founder of Trustless Media and Coinage, appears on Episode 67 of The Brave Technologist, where Zack discusses his journey from traditional media to Trustless Media, and the model he’s pioneering with Coinage.

As part of the program, Coinage is exploring ways to reward community engagement with BAT, including perks for sharing episode feedback, voting on future topics, and unlocking exclusive content.

H3 Entertainment

H3 Entertainment is pioneering the next era of entertainment by empowering fans and filmmakers to collaborate in a transparent, decentralized media ecosystem. With a mission to democratize storytelling through Web3, H3 is reshaping how content is created and shared.

During the program, H3 will develop video campaigns around Brave and BAT, including high-impact introduction ads, Web3 explainers, and creative concept pieces to boost awareness and onboard new users.

STEPN

STEPN is a move-to-earn lifestyle app from the team at FSL with over 5.7 million users. STEPN rewards users with tokens and NFTs for walking, jogging, or running outdoors. As a pioneer in Web3 fitness, STEPN transforms physical activity into digital rewards, promoting healthier habits while connecting physical activity to on-chain value. STEPN is among a growing cohort of products that show crossover potential for Web3 to add value to physical activities.

Through the Rewards 3.0 Partner Program, STEPN will integrate custom Brave and BAT in-game collectibles and BAT-powered prize pools to help users stay active and earn along the way.

Unfungible

Unfungible is a leading Web3 marketing agency dedicated to pioneering community building, having supported over 200 NFT projects and brands, driving more than $100 million in client revenue through innovative campaigns and Web3-native expertise. Together with Brave, they have co-hosted weekly X Spaces panels since May 2024, highlighting NFT and Web3 trends featuring guests from Forbes Web3, MemeFi, PublicAI, and many more.

These panels have generated 1.9 million impressions and reached over 150,000 listeners. As part of the Program, Unfungible will offer Brave Ads media credits to their top Web3 clients each month, enabling them to leverage Brave’s premium ad network and amplify their reach.

Unstoppable Domains

Unstoppable Domains is a leading provider of on-chain domain names, including .crypto, .nft, and .pudgy, giving users full ownership and control of their digital identity.

Since 2021, Brave and Unstoppable have partnered to bring native support in Brave for decentralized websites in the Brave browser, eliminating the need for extensions or custom settings.

Today, BAT can be used to purchase on-chain domains at Unstoppable, through the crypto option with Coinbase. On-chain domains can be used in the Brave Wallet to easily send and receive BAT and other cryptocurrencies. Through this program, we’re working together to unlock even more opportunities for our users.

Zcash Media

Zcash Media is an independent team of creators in the Zcash ecosystem that creates high-quality educational content focused on Zcash, privacy, and the future of money. Their work is produced by the award-winning team at 37 LAINES.

Recently, Josh Swihart, CEO of Electric Coin Company (ECC), joined Brave’s weekly BAT Community Call (Tuesdays at 2 PM Pacific / 5 PM Eastern on Brave Talk) to discuss Zcash’s ongoing partnership with Brave and Filecoin Foundation, and our recent rollout of shielded Zcash support in the Brave Wallet. The call drew over 1.3K live simulcast viewers.

As part of the program, Zcash Media will work with Brave on new short-form content that underscores our shared mission to protect user privacy and expand support for shielded Zcash transactions in the browser. Privacy education is key, and Brave, Brave Rewards, and Zcash Media will collaborate to inform the public on the importance of privacy for the Web, search, and transactions.

Updates from March partners

The Rewards 3.0 Partner Program kicked off with strong momentum in March with 7 inaugural partners: Bandit’s Badchain, CHOMP, Decentraland, GuanoCoin, Karate Combat, Pudgy Pop, and SOL Incinerator. We launched Brave Ads campaigns, co-branded activations, and early BAT integrations that helped partners build visibility, boost engagement, and pilot new on-chain experiences.

To foster collaboration, we launched the Collab Lab: a dedicated space where Rewards 3.0 partners, BAT Ambassadors, and community leaders connect to co-create campaigns that drive mutual value and expand the BAT ecosystem.

Decentraland spotlighted its Metaverse Fashion Week through a Brave New Tab Takeover, allowing millions of Brave users to discover the event (and earn BAT just for seeing the campaign with Rewards enabled). Decentraland’s Executive Director, Yemel Jardi, appears on episode 68 of The Brave Technologist, discussing the role of community in open virtual worlds, lessons learned in their journey to discover market fit, and more.

Karate Combat collaborated with the BAT Community to launch a series of limited digital collectibles on Drip Haus. Styled like retro fight night ticket stubs, the NFTs unlock access to a token-gated viewing party for KC54, streaming May 2nd via Brave Talk, with live commentary by BAT Ambassador and martial arts coach Crypto Dojo. The Brave and BAT logos will continue to be featured in the Karate Combat arena for all eyes to see at KC54.

CHOMP joined our recent BAT X Spaces panel on Web3 gamification and design, and stopped by our weekly BAT Community Call. During its Brave New Tab Takeover last month, CHOMP welcomed over 2000 new users in just 24 hours—some becoming power users. To date, CHOMP has released five BAT-powered interactive decks, each drawing hundreds of participants and showcasing BAT as a strong driver of engagement.

Meanwhile, updates from GuanoCoin, SOL Incinerator, and Pudgy Pop are underway and will be shared in the next update.

How interested partners can get involved

Web3 builders and projects can join the Rewards 3.0 Partner Program to gain access to a highly engaged, privacy-conscious user base, and help shape the next wave of utility for BAT. Get in touch to learn more.

Stay tuned for more partner announcements and ways to engage with BAT.

Brave is a driving force leading the way for Web3 adoption, directly supporting Web3 into the broader Web through its privacy browser, independent search engine, and browser-native, multi-chain crypto wallet. Brave currently has over 85 million monthly active users. Learn more at brave.com and basicattentiontoken.org.