BAT Roadmap 3.0: The On-Chain Era

The focus for BAT Roadmap 3.0 is on-chain growth. Within the Brave Rewards and Brave Creators ecosystems, this means disintermediating the way BAT flows through the platform, expanding self-custody options for payments and contributions, and providing users with new avenues to earn and utilize BAT. Beyond Brave, our focus will be to promote BAT growth and adoption in the broader attention economy, across all blockchains that can support BAT. This means providing even more opportunities for projects, dApps, and creators to integrate BAT utility and grow with the Brave and BAT userbase.

Useful roadmaps provide general direction, while also being flexible enough to anticipate unforeseen challenges. As we iterate and find market fit, it is expected that some roadmap items may become less of a focus over time, while others are emphasized.

BAT in Brave Rewards

In line with BAT Roadmap 3.0, we aim to release Brave Rewards 3.0 in the first quarter of 2025, an upgraded Brave Rewards experience.

With Brave Rewards 3.0, we aim to include:

New ways to earn rewards

1. Draws where users can receive larger BAT amounts, earnings multipliers, and other bonuses
2. Rewards for completing on-chain quests
3. Rewards for completing surveys

New self-custody options

Expand self-custody payout options to support a wider range of blockchains and Layer 2 networks.

Redesign and UX overhaul 

Rewards 3.0 will include a totally refreshed design and user experience. This new design implements a modular framework, making it easier to:

1. Showcase BAT utility cases (dApps, shopping, etc.)
2. Compose new Brave Ads experiences and earning opportunities
3. Integrate Pay with BAT where appropriate within Rewards UX
4. Improve Brave Creators discovery and better connect users with creators

Rewards Offer Wall

1. Introduce a new Rewards Offer Wall with exclusive benefits for Brave Rewards users. The Offer Wall will include a combination of both dynamic, locally-matched offers, and persistent partner deals. 
2. Integrate the Brave Ads system to work in tandem with the Offer Wall. For example, use Brave Ads’s local machine learning algorithms to show notifications whenever an offer on the Offer Wall is particularly relevant to a user, is unlocked, or in response to a series of actions the user takes.

Disintermediation

1. Continue to develop and publish work on Boomerang, our decentralized, privacy-preserving, and verifiable incentive protocol
2. Find and work with blockchains and smart contract platforms that can support the implementation of Boomerang’s smart contracts 

BAT in E-commerce

1. Pay with BAT for Brave Products like Brave Premium (Brave VPN, Talk, Leo, etc.)
2. Pay with BAT for Brave Merch Store items
3. Add support for BAT on major crypto payment rails

BAT in Brave Creators

Expand supported platforms

1. Significantly Increase the number of social platforms available for creators to register their accounts/channels with Brave Creators, including Rumble, Odyssey, and more. This allows creators to collect BAT and other on-chain crypto contributions across a wider range of platforms.
2. Partner with Web3 creator platforms to integrate BAT support, along with other utility incentives.

Expand blockchain and Layer 2 support for contributions

1. Enable creators to link on-chain addresses from more blockchains and Layer 2 networks to their sites and channels, particularly those that support BAT.
2. Add support for Web3 domain names.

On-chain subscriptions

Allow users to set up scheduled, on-chain subscriptions to Brave creators.

Creator Growth Program

The Creator Growth Program aims to use Brave Ads to grow a creator audience and revenue through collaborations with the Brave & BAT community. It will provide creators with special access to Brave partners, including leading edge AI and Web3 services and tools.

BAT in AI

Research and develop BAT utility cases in AI. Attention is both a term of machine learning art and a real human factor in generative AI, so we will experiment with possible roles for BAT in Brave Leo, beyond inclusion in the imminent pay-with-crypto premium option.

BAT Community

BAT Ambassadors Program

1. Launch Brave Ads Self-Serve referral program exclusive to BAT Ambassadors.
2. Promote multichain BAT adoption with Ambassador-led workshops. 
3. Drive BAT adoption in new regions through content localization and culturally relevant initiatives led by local Ambassadors.

Partnerships

1. Collaborate with Web3 brands and platforms to amplify community-driven content and BAT utility.
2. Partner with creators & KOLs for BAT-themed activations.
3. Host exclusive events with existing Web3 partners for BAT holders.

Programs

1. BAT x Adam Ape NFT program: explore bearer utility program for NFT holders. Potential examples include exclusive access, discounts on Brave Premium products and BAT/Brave merch,  etc.
2. Incentivize translation and localization educational BAT content.

Content and Collaboration

1. Broaden BAT Community ECHO NFT magazine’s reach through creator partnerships, promoting BAT adoption with trend-focused content and additional issues available for BAT holders.
2. Spotlight BAT-enabled Brave Creators to highlight success stories and on-chain journeys.

Collaborate with us

If your Web3/crypto project, dApp, blockchain, or Web3 network aligns with the goals of BAT Roadmap 3.0 and you would like to collaborate with Brave and Basic Attention Token, reach out to us at bizdev@brave.com.