Partner AMA with Lin Dai
Welcome to the sixteenth post in our series of BAT Community-run AMAs.
The ongoing AMA series on Reddit features various guests from the Brave and BAT teams, and, as of recently, guests from projects that Brave partners or works with.
The most recent AMA took place on May 20th and featured Lin Dai, CEO & Co-Founder of Hooch App and TAP Network, the first advertising and data network that connects brands to reward consumers directly using blockchain. Brave’s partnership with TAP, announced back in February of 2019, will allow Brave users to redeem Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brand partners in the TAP Network.
Lin fielded both pre-submitted and live questions from Redditors about Hooch & TAP’s origin story, how the TAP and Brave partnership came to be, and what the user flow for redeeming TAP rewards with BAT tokens will look like. Lin shared impressive stats, like the fact that TAP Network currently has over 250,000 merchant and brand partners. He also shared some frightening ones: for instance, 3rd party companies on the web today can obtain data on a thousand or more people for $20 or less—with no compensation for the owners of that data! This idea of the internet user as a commodity harkens back to Brave’s potent “You are not a product” slogan, which Lin and his team embrace wholeheartedly.
Highlights can be found below, with a link to the full AMA at the bottom of this post.
The next AMA will take place on Wednesday, June 5th, and will feature Jimmy Secretan, VP of Services and Operations at Brave.
For the list of upcoming BAT Community AMAs through May 2019, see below.
Read the full AMA here.
Read Jan Piotrowski, Brad Flora, and Des Martin’s AMA from April 10th, 2019, here.
Follow the BAT Community’s Updates here: https://www.reddit.com/r/BATProject/
Upcoming BAT Community AMAs:
Ian Kane (COO) and Daniel Gouldman (CEO), founders and co-owners at Ternio
Marshall Rose, Principal Engineer at Brave
Jordan Spence, CMO of MyCrypto
Alex Wilson and Patrick Duffy, Founders of The Giving Block
Catherine Corre, Head of Communications at Brave
Continue reading for news on ad blocking, features, performance, privacy and Basic Attention Token related announcements.
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails adtech tracking.
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote about how advertisers should adapt to the privacy-first future.