Mohammad Malekzadeh, Dimitrios Athanasakis, Hamed Haddadi, Ben Livshits | Machine Learning , Privacy
Contextual bandit algorithms (CBAs) often rely on personal data to provide recommendations. This means that potentially sensitive data from past interactions are utilized to provide personalization to end-users. Using a local agent on the user’s device protects the user’s privacy, by keeping the data locally, however, the agent requires longer to produce useful recommendations, as it does not leverage feedback from other users. This paper proposes a technique we call Privacy-Preserving Bandits (P2B), a system that updates local agents by collecting feedback from other agents in a differentially-private manner. Comparisons of our proposed approach with a non-private, as well as a fully-private (local) system, show competitive performance on both synthetic benchmarks and real-world data. Specifically, we observed a decrease of 2.6% and 3.6% in multi-label classification accuracy, and a CTR increase of 0.0025 in online advertising for a privacy budget ε≈ 0.693. These results suggest P2B is an effective approach to problems arising in on-device privacy-preserving personalization.
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