Success Story

Culprit

  • 1st Day of campaign

    5X sales

  • 14-Day Sales increase

    500%

The Brave User Ad drove highly enthusiastic customers who not only bought single pairs of our underwear, but bought three packs, both men’s and women’s styles, and memberships in the same order. They were buying products that we didn’t even market in the ad.

Dylan Trussell & David Dinetz Co-Founders

BAT logo Brave Ads Performance

  • 14-day sales increase 500%
  • Clicks 181,391
  • 10 Sec Visits 84,513
  • CTR 12.8%
  • Views 1,422,529
  • Upvote & Downvotes 868/162

Culprit’s Challenge

Culprit was not satisfied with Facebook advertisements. They were competing for the same audience as every other underwear company, and regardless of how creative they were with their content, and how great their product was, inferior products could simply outspend on advertising dollars and get the sale.

Facebook’s pay to play felt like a chain of diminishing returns. They wanted to reach an audience that was wider than their base and their goal was to rapidly increase their sales.

Solution

Culprit chose User Ads because of its unique approach to advertising. Culprit rapidly saw that privacy-respecting ads, that allowed customers to opt-in to view them, created a much more receptive audience and dramatically increased their sales by 500% in just two weeks.

With Brave’s ad platform, Culprit was able to tap into a previously unreachable audience and drive traffic to Culprit’s landing page that included a promo video and a discount code for Brave users. The high quality site traffic allowed for deeper engagement and immediately increased profits.

Immediately after beginning our campaign with Brave, we had highly enthusiastic customers engaging with our creative content and purchasing our products. Customers fully explored our site and asked questions that could only come from someone engaged with the brand. We were extremely pleased with the business results with our Brave campaign.

Dylan Trussell & David Dinetz
Co-Founders

Who is Culprit

After being named Forbes 30 under 30 in Marketing & Advertising, Co-Founders David Dinetz & Dylan Trussell decided to market products they designed themselves. Underwear was unanimously favored as the most fun canvas for their wild cinematic aesthetic and Culprit Underwear was born. With a robust marketing team already in place, this self financed company set out to make the world’s highest quality underwear supported by equally high-end content.

I'm ready to be a success story

Contact us

Or for more information about setting up, contact adsales@trybrave.comPlease only use this email address if you are interested in purchasing advertising with Brave. For support, please visit community.brave.com.

close
close

Almost there…

You’re just 60 seconds away from the best privacy online

If your download didn’t start automatically, .

  1. Download Brave

    Click “Save” in the window that pops up, and wait for the download to complete.

    Wait for the download to complete (you may need to click “Save” in a window that pops up).

  2. Run the installer

    Click the downloaded file at the bottom left of your screen, and follow the instructions to install Brave.

    Click the downloaded file at the top right of your screen, and follow the instructions to install Brave.

    Click the downloaded file, and follow the instructions to install Brave.

  3. Import settings

    During setup, import bookmarks, extensions, & passwords from your old browser.

Need help?

Get better privacy. Everywhere!

Download Brave mobile for privacy on the go.

Download QR code
Brave logo Click this file to install Brave
Click this file to install Brave Brave logo