Success Story
Culprit
Dylan Trussell & David Dinetz Co-Founders
Brave Ads Performance
Culprit’s Challenge
Culprit was not satisfied with Facebook advertisements. They were competing for the same audience as every other underwear company, and regardless of how creative they were with their content, and how great their product was, inferior products could simply outspend on advertising dollars and get the sale.
Facebook’s pay to play felt like a chain of diminishing returns. They wanted to reach an audience that was wider than their base and their goal was to rapidly increase their sales.
Solution
Culprit chose Notification ads because of its unique approach to advertising. Culprit rapidly saw that privacy-respecting ads, that allowed customers to opt-in to view them, created a much more receptive audience and dramatically increased their sales by 500% in just two weeks.
With Brave’s ad platform, Culprit was able to tap into a previously unreachable audience and drive traffic to Culprit’s landing page that included a promo video and a discount code for Brave users. The high quality site traffic allowed for deeper engagement and immediately increased profits.
Co-Founders
Who is Culprit
After being named Forbes 30 under 30 in Marketing & Advertising, Co-Founders David Dinetz & Dylan Trussell decided to market products they designed themselves. Underwear was unanimously favored as the most fun canvas for their wild cinematic aesthetic and Culprit Underwear was born. With a robust marketing team already in place, this self financed company set out to make the world’s highest quality underwear supported by equally high-end content.
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