Setting

Adam & Eve is the leading adult products retailer in the U.S. Because advertising options for sexual wellness products can be limited, they were looking for new ways to drive website traffic and stay at the forefront of the ever-changing media landscape.

Brave Search is a fast-growing search engine with over 15 billion annual queries worldwide. Privacy and discretion are crucial for Adam & Eve and their customers, and Brave offers a privacy-first environment that meets those needs.

Solution

This blend of a privacy-aligned, growing user base and high-intent, keyword-based ads made Brave an ideal channel for sustainable traffic growth. In November 2024, Adam & Eve launched their first Brave campaigns and gradually adopted an always-on strategy due to better per-dollar efficiency than Google Ads.