Brand lift studies
What is a Brave brand lift study?
Brave brand lift studies consist of pre-post research polls conducted via Brave to help advertisers better measure the impact of their ad campaigns beyond media metrics like impressions or clicks. Studies typically measure brand awareness or consideration, but can also measure growth in product understanding or other effects based on paid media spend with Brave.
How do brand lift studies work?
Prior to campaign launch, advertisers provide Brave with a series of questions structured into a survey and distributed via Brave Ads to a targeting profile that matches the ad campaign. After the campaign, the same set of questions (and additional questions that measure ad recall) will be fielded.
The pre- and post-campaign survey results are compared to gauge the impact of the advertising. Here are some examples of questions that may be fielded during a study:
- Brand awareness: Have you heard of “advertiser name” before?
- Ad recall: Have you seen an ad for “advertiser name” in the past week?
- Product consideration: How likely are you to shop for “product name” in the next several months?
Who can run brand lift studies?
Studies can run independent of spend for a fixed cost, but may also be included as a bonus on a per-campaign basis for spends above a specified threshold. Get in touch with our sales team to learn more.