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Season 6 | Episode 13
Why Tokenization is the Core Building Block of Web3
Matt Wurst, Founder of PointSymmetry and Co-Founder of Mint, discusses the role that tokens will play in enabling brands to reward and incentivize participation in their metraverse experiences. He also stresses the importance of making Web3 terms and technologies more clear and consistent for everyday users.
Show Notes
In this episode of The Brave Marketer Podcast, we discuss:
- NFT missteps and the critical flaw so many NFT launches have had
- Who will lead this next phase of Web2.5 and Web3 adoption
- Connection between metaverse campaigns and building community
- How to build Web3 brand experiences for the long-term
Guest List
The amazing cast and crew:
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Matt Wurst - Founder of PointSymmetry
Matt Wurst is a strategist, marketer and creator whose consultancy, PointSymmetry, works with emerging Web3 brands and platforms as well as established brands and agencies evolving into the space. He is also the co-founder of Mint, a white-label technology platform for leading global brands to get started with digital tokens and Web3 engagement.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
