Season 6 | Episode 12
Web3 Ideals: Ease of Use, Security and Risk Mitigation
Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they’re helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer.
Brave pick of the week
This week's Brave Pick of the Week is QuickNode. Check out their website here.
In this episode of The Brave Marketer Podcast, we discuss:
- Setting goals and being strategic when utilizing these technologies, but also uncovering the revenue potential opportunities for brands in the metaverse
- Erasing the complexity of wallet setup by allowing people to utilize familiar Web2 credentials in order to participate
- Revenue opportunities that Web3 and metaverse portals can unlock for brands
The amazing cast and crew:
Andrew Klein - SVP, Web3 Brand Strategy & Innovation
Andrew Klein is SVP, Web3 Brand Strategy & Innovation at Publicis Media. In his role, Andrew leads the Web3 brand strategy and ideation for NFT, Digital Collectible and Metaverse experiences.
He has developed and launched the first NFT experiences for brands like Campbell’s and Macy’s. Most recently he co-led the development of the record-breaking Samsung 837x experience in Decentraland.
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About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.